Friends Reunited chose AD2ONE for Sales Task
Friends Reunited, the original social networking site with over 20m registered users, has appointed sales agency AD2ONE to sell advertising across its group of sites (including genealogy site Genes Reunited and Friends Reunited Dating) after a competitive pitch.
Each of the three sites within the Friends Reunited Group are designed to help create strong emotional connections online between people and AD2ONE’s remit will be to increase advertising revenue by selling standard advertising packages across the sites as well as working with advertisers and agencies to develop more integrated campaigns.
Andy Baker, Managing Director of Friends Reunited, said: “We undertook a very thorough pitch process and received three high quality pitches. We wanted to work with AD2ONE as they impressed us the most with their clear commercial thinking, fantastic client-support and operations team and terrific track record with other high-volume, rich-data online clients.”
Jo Pike, AD2ONE’s Commercial Director, commented: “Friends Reunited has been an institution in the world of social networks since 2000 and we’re delighted to have been chosen to work with them. We’re really excited to be working with a group of sites in the social space that reaches such a unique audience of 35+ adults. No other brand can reach this type of mature adult audience, and deliver the same type of onsite targeting”
The win comes during a period of sustained growth for AD2ONE with recent wins including Cineworld and The Beauty Quest adding to a portfolio that already boasts leading sites including Expedia, eBay, Disney and BAA.
~ ENDS ~
About The AD2ONE Group – www.ad2onegroup.com
AD2ONE is an independently owned collection of eight digital sales and marketing agencies. Established in 2000, it now employs over 70 people in offices across Europe, Asia and Australia. The AD2ONE Group has grown from a site representation business to become a market leading provider of digital media sales, creative, design and marketing services.
AD2ONE is run by joint managing directors Julian Miall and Grant Allaway and is a founding member of IASH and a member of the IAB and DMA.
For more information about the company please contact jpike@ad2onegroup.com
