Trinity Mirror names Friends Reunited Dating exclusive national dating partner
Friends Reunited Dating and Trinity Mirror today announce a deal that will see Friends Reunited Dating take on the role of exclusive national dating partner to the Trinity Mirror organisation. Under the terms of the partnership, Friends Reunited Dating will provide a white-label dating service for the Daily Mirror, Scottish Daily Record and Scottish Sunday Mail.
The service is designed to create the optimum interaction between online and print.
Matt Bushby, Head of Friends Reunited Dating, comments: "We’re very pleased to be working with Trinity Mirror and combining the strengths of our two brands. Our core 35+ audience meshes well with Trinity Mirror’s readership and we’re looking forward to building on this successful start to 2009."
Head of Interactive & Mobile at Trinity Mirror, Rick Gleave said: "We're delighted to complete this deal with Friends Reunited Dating who will be our exclusive Nationals online Dating partner. The partnership will fit well with our target audience, offering opportunities for increased interactivity with our readers as well as offering a great added value service. We look forward to building this relationship over the coming months."
Friends Reunited Dating has gone from strength to strength since its launch in 2003. Part of the success of the site over the last five years is that its users, now over 1.1 million, find love quickly.
Reports of successful matches through the Friends Reunited Dating have gathered pace constantly. Over 2,000 partnerships and weddings have been reported by the site’s members to date.
Friends Reunited Dating also boasts an unusually even gender balance, with an almost perfect 50/50 gender split.
Friends Reunited Dating, along with its sister sites Genes Reunited and Friends Reunited, are part of ITV. The group of sites are about celebrating and sharing important events, interests and relationships. Friends Reunited Dating is the perfect place to find the person to share these moments with.
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NOTES TO THE EDITOR
About Friends Reunited Dating
Friends Reunited Dating was launched in 2003 as a sister-site to the Internet phenomenon Friends Reunited. Since then it has grown to become the UK's third largest dating website. Members can search for potential dates according to appearance, age and location with the same high standards of confidentiality, security and reputation for reliability that members have come to know through Friends Reunited. It is free to register on the site, and full functionality comes at a fraction of the price of most other dating sites. It currently has over 1.1 million dating members, aged 16 to 94. Around 1,000 new members join the service every day.
About Trinity Mirror
Trinity Mirror plc is one of the UK's largest newspaper publishers, with an award winning portfolio including five national newspapers, over 140 regional newspapers and 400-plus websites. The Group employs over 8,000 people in more than 90 locations across the UK, including nine major printing sites.
Their strategic goal is to build a growing multi-platform media business, by developing and sustaining strong positions across print and digital, with products and services which meet the needs of our customers, both readers and advertisers. They will achieve this via launch and acquisition, and by layering and segmenting their portfolio both geographically and by advertiser or content segment, thereby deepening their penetration and reach across our markets.
