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A silver lining in the Clouds

Posted on Jan 13, 2012 | Tags: | Comments (0)

Amazon's Chief Technology Officer Dr Werner Vogels believes that cloud computing is the great corporate leveller. He claims that the cloud - remote online data storage - will allow small businesses to use information and data so well that they will be able to act as effectively as much larger organisations.

"Today, with an idea, a credit card and some cloud skills, anyone from a student to an employee at a FTSE 100 enterprise - can create the next Dropbox, Playfish or Spotify," he says, citing a list of entrepreneurial businesses that rely on large amounts of online data. 

The Cloud Computing market will grow six-fold from its current global volume of $40 billion (£26bn) to more than $240 billion (£153bn)  in 2020, according to research consultancy Forrester. 

"The Cloud is enabling continued innovation because entrepreneurs and big companies alike are able to gain the resources previously unavailable without a trip to the procurement department."

Another convert is Neil Campbell, Head of Product and Marketing at brightsolid online technology, which is owned by DC Thomson. "Over the past four to five years, we have seen that the cloud is ideal for someone setting up and looking for something quick and cheap to get them to where they want to be", he says.

brightsolid owns social network FriendsReunited and GenesReunited, among other brands, but also provides cloud systems to brands including Lloyds Banking Group and Standard Life.

"The two sides of the business complement one another" says Campbell. "We can take the expertise we have from running these large-scale systems internally for our publishing business and take that out to offer our clients."

To read the full article and see further comments from Neil Campbell at brightsolid online technology, please visit Marketing Week.